Attendees of the pop-up activation will be able to immerse themselves in the world of Swarm with Dre’s getaway car photo moment complete with blood-stained seats, a wrapped dead body, and the ominous buzz of bees overhead. Upon entering the fluorescently lit and air-conditioned mini-mart, guests will receive custom cash to purchase their favorite snacks and refreshments off the shelves and stocked refrigerators, as well as exclusive, screen-printed t-shirts. Prime Video’s new limited series Swarm is taking over the Austin Motel’s main lobby with an in-world convenience store pop-up, creating a sensory experience that illustrates the darkly indulgent tone of the series.

Location: Prime, Texas, Hotel San José, 1316 S Congress Ave, Austin, TX 78704

Partnering with online thrift store Goodfair, guests will also have the chance to personalize a denim jacket in collaboration with a local artist at PRIME DenimCo., leaving with a customized item to remember Prime, Texas.įrom immersive, in-world encounters to unmissable moments on the main stage, there’s something for everyone at Prime, Texas.ĭates: Friday, March 10 – Sunday, March 12

Prime Video will kick off weekend one of this year’s SXSW with their debut of the newly incorporated “Prime, Texas.” The engaging experience will transport attendees to the Lone Star State of their dreams, showcasing elements that celebrate a variety of titles such as Daisy Jones & The Six, The Boys, Swarm, The Summer I Turned Pretty, The Power, Academy of Country Music Awards, I’m A Virgo, Harlem, and Carnival Row.

Prime audio books